Design is a Strategic Advantage

Formation 8 is committed to elevating design as a core component in building successful companies.

Our Design Philosophy


Design is a process that starts with defined problems and ends with intentional solutions. It requires analysis and synthesis; curiosity and experimentation.

Be User Centric

Great products start with a great user experience. They build on, and benefit from, the knowledge of the user— taking all factors into account such as mindset, environment, and workflow.

Form AND Function

Form builds trust through aesthetics. Function improves on the execution of tasks in our daily lives and workplaces. Today, products cannot win with only one and not the other.

Simple but Powerful

A product should be simple by perception but powerful in its capabilities. It can change the world with the push of a button.

Design with Data

Design should be informed and can be enriched with qualitative and quantitative data. Explore and experiment, test and iterate to arrive at unique design solutions.

Global Impact by Design

Formation 8’s portfolio companies are using design to solve hard problems across global industries.

Designing health insurance to be simple, intuitive, and human.

“Design is one of the most powerful tools we have at Oscar. Currently, having health insurance is like throwing money into a big, black box—there’s no transparency in how it works. With design, we can help people understand what’s going on by taking our knowledge of this complicated system and distilling it in a friendly, human way. Our goal is to create an experience that people want to engage with because it helps them get the best care.”

Bryan Young & Josh Long
Oscar Design Team

Improving education through data insights.

“Education technology has largely been stagnant for the last 15 years with rich pools of data being collected but rarely used intelligently. This is changing. We’re utilizing the data and creating an experience to help schools understand the information. Principles, counselors, and teachers will be enabled to proactively address student issues such as college readiness, student health, and chronic absenteeism.”

Joe Woo
Chief Product Officer

  • Taking the complexity out of finance.

    “Design has been completely ignored in finance-tech. The traditional approach in the industry is to throw additional manpower to conduct mindless tasks. By prioritising the user experience, Addepar is creating a product that will relieve those in finance from that burden, and give them the freedom to conduct the higher-level thought and analysis that creates more meaningful value. Our product will allow users to do things that they previously had no ability to do before.”

    Hana Kim
    Senior UX Designer

Enabling connected buildings.

“We think that design will redefine how people interact with building technology. The majority of software in commercial buildings today has been designed only for engineers, yet performance depends on the decisions and behaviors of many. Lucid’s BuildingOS demystifies energy usage and provides wonderfully simple tools that customers are calling “sexy” and “fun” — a winning combination.”

Gavin Platt
Chief Design Officer

Strengthen relationships between citizens and governments.

“We’re taking massively-complex financial information and creating a product that government leaders and their constituents can actually understand. With OpenGov, anyone can see how their tax dollars are being spent and answer the questions they have with just a few clicks. Our vision is to bring this level of accessible financial transparency to every government in the world.”

Zach Johnston
Creative DIrector

Join a team

Formation 8’s portfolio companies are looking for talented designers to help make a dent in the universe. We have openings across industries, from energy and finance to health and hardware—find a place that matches your interest and expertise.

Design Meetups

Designers and friends from Formation 8’s portfolio companies get together once a month to discuss design and share insights. Within a studio environment, work-in-progress is presented and critiqued so that no designer works in isolation.

Formation 8

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